Privacy Policy

Last updated: April 2026

CrowdGlow Ltd (“CrowdGlow”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and share personal data when you:

  • visit our website

  • use the CrowdGlow mobile app

  • interact with experiences powered by CrowdGlow at live events

  • contact us for sales, support, or other enquiries

  • use services provided through our partners or through apps that include the CrowdGlow SDK

It also explains your rights and how to contact us.

1. Who we are

CrowdGlow Ltd is the controller of the personal data described in this policy, except where another organisation clearly tells you that it is the controller for a particular event, app, or service.

Contact details
CrowdGlow Ltd
Glasgow, Scotland
Email: hello@crowdglow.uk

If you have questions about this policy or want to exercise your privacy rights, please contact us using the details above.

2. The personal data we collect

The personal data we collect depends on how you interact with CrowdGlow.

a) Information you provide directly

You may give us personal data when you:

  • contact us by email, contact form, or social media

  • request a demo, quote, or support

  • sign up for updates or marketing communications

  • work with us as a client, supplier, or partner

This may include:

  • name

  • email address

  • phone number

  • company name

  • job title

  • the contents of your message or enquiry

  • billing or contractual information where relevant

b) Information we collect automatically

When you use our website, app, or related services, we may collect:

  • IP address

  • device type and operating system

  • browser type

  • app version

  • language and region settings

  • pages viewed and actions taken

  • crash data, diagnostics, and performance information

  • timestamps and technical logs

c) App permissions and event experience data

If you use the CrowdGlow app or an app that includes CrowdGlow technology, we may collect or access certain device level information needed to deliver the experience, such as:

  • approximate location related permissions where required by the operating system for Bluetooth functionality

  • device identifiers or installation identifiers

  • participation status in an event experience

  • technical information needed to synchronise or troubleshoot the experience

We do not collect more data than is reasonably necessary to operate, secure, improve, and support the service.

d) Data from clients, venues, or partners

For some events, our clients, venues, promoters, agencies, or app partners may provide us with information needed to operate the service, support the event, or analyse uptake. Depending on the setup, this may include aggregated participation numbers, campaign performance data, or limited user level technical data.

Where another organisation controls the audience relationship, they may also provide their own privacy information.

3. How we use personal data

We use personal data to:

  • provide and operate CrowdGlow services

  • deliver synchronised live audience experiences

  • enable app features and event participation

  • respond to enquiries and provide support

  • manage customer, supplier, and partner relationships

  • improve performance, reliability, and security

  • detect, prevent, and investigate misuse or technical issues

  • keep records for legal, accounting, and contractual purposes

  • send relevant service updates and, where permitted, marketing communications

4. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for using personal data. Depending on the situation, we rely on one or more of the following:

  • Contract where processing is necessary to provide services to you or your organisation

  • Legitimate interests where processing is necessary for running, improving, securing, and supporting our business and services

  • Consent where you have chosen to receive marketing or where consent is otherwise required

  • Legal obligation where we must keep or disclose information to comply with the law

  • Vital interests in very limited circumstances involving safety or serious harm

5. Marketing communications

If you opt in to receive marketing from us, we may contact you about CrowdGlow products, launches, case studies, updates, and relevant services.

You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us.

We will not send you marketing where we are not permitted to do so.

6. Who we share personal data with

We do not sell personal data.

We may share personal data with trusted third parties where necessary, including:

  • cloud hosting and infrastructure providers

  • analytics, diagnostics, and support providers

  • email and communications providers

  • professional advisers such as accountants, insurers, and legal advisers

  • payment, invoicing, or contract administration providers

  • event partners, clients, or app partners where needed to deliver the service

  • regulators, law enforcement, courts, or public authorities where required by law

Where we use service providers, we take steps to ensure they only process personal data on appropriate instructions and with suitable safeguards.

If CrowdGlow is involved in a merger, acquisition, investment, restructuring, or sale of assets, relevant personal data may be shared as part of that process, subject to appropriate protections.

7. International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place, such as adequacy decisions or approved contractual protections.

8. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, tax, support, and contractual requirements.

Retention periods may vary depending on the type of data. For example:

  • contact and enquiry data: typically up to 24 months after the last meaningful contact, unless needed longer

  • customer and contract records: typically up to 6 years where needed for accounting, tax, and legal purposes

  • technical logs and diagnostics: usually shorter periods unless needed for security, investigation, or support

  • marketing records: until you unsubscribe or we decide the records are no longer needed

Where possible, we delete or anonymise data when it is no longer required.

9. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • make the site work properly

  • understand how people use the site

  • improve performance and user experience

  • measure the effectiveness of pages and campaigns

Where required, we will ask for your consent before placing non essential cookies.

You can also control cookies through your browser settings.

10. Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

No online system can ever be completely secure, but we work to protect the information we hold and to limit access to those who need it.

11. Your rights

Depending on your location and the circumstances, you may have the right to:

  • access your personal data

  • have inaccurate data corrected

  • request deletion of your data

  • restrict or object to certain processing

  • withdraw consent where processing relies on consent

  • request transfer of your data in certain circumstances

  • complain to the relevant data protection authority

To exercise your rights, contact us at joe@crowdglow.uk or hello@crowdglow.uk.

12. Third party apps, websites, and event partners

CrowdGlow may be used alongside third party apps, ticketing platforms, venue systems, or event partner websites.

Where you interact with another organisation’s platform, their privacy policy may also apply. We are not responsible for the privacy practices of third party services we do not control.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business operations.

When we make changes, we will update the “Last updated” date at the top of this page. If changes are material, we may also provide additional notice where appropriate.

14. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, contact:

CrowdGlow Ltd
Glasgow, Scotland
hello@crowdglow.uk